Block

Market Research [T-WIWI-107720]

Type

Written examination

Credits

4.5

Recurrence

Each summer term

Version

Responsible

Prof. Dr. Martin Klarmann

Organisation

KIT-Fakultät für Wirtschaftswissenschaften

Part of

Module Marketing and Sales Management | Industrial Engineering and Management (M.Sc.)
Module Digital Marketing | Industrial Engineering and Management (M.Sc.)
Module Cross-Functional Management Accounting | Industrial Engineering and Management (M.Sc.)
Module Data Science: Evidence-based Marketing | Industrial Engineering and Management (M.Sc.)
Module Consumer Research | Industrial Engineering and Management (M.Sc.)
Module Marketing and Sales Management | Economics Engineering (M.Sc.)
Module Digital Marketing | Economics Engineering (M.Sc.)
Module Cross-Functional Management Accounting | Economics Engineering (M.Sc.)
Module Data Science: Evidence-based Marketing | Economics Engineering (M.Sc.)
Module Consumer Research | Economics Engineering (M.Sc.)
Module Marketing and Sales Management | Digital Economics (M.Sc.)
Module Digital Marketing | Digital Economics (M.Sc.)
Module Cross-Functional Management Accounting | Digital Economics (M.Sc.)
Module Data Science: Evidence-based Marketing | Digital Economics (M.Sc.)
Module Consumer Research | Digital Economics (M.Sc.)
Module Economics & Management | Digital Economics (M.Sc.)
Module Marketing and Sales Management | Information Systems (M.Sc.)
Module Digital Marketing | Information Systems (M.Sc.)
Module Cross-Functional Management Accounting | Information Systems (M.Sc.)
Module Data Science: Evidence-based Marketing | Information Systems (M.Sc.)
Module Marketing and Sales Management | Information Engineering and Management (M.Sc.)
Module Digital Marketing | Information Engineering and Management (M.Sc.)
Module Cross-Functional Management Accounting | Information Engineering and Management (M.Sc.)
Module Data Science: Evidence-based Marketing | Information Engineering and Management (M.Sc.)
Module Marketing and Sales Management | Economathematics (M.Sc.)
Module Digital Marketing | Economathematics (M.Sc.)
Module Data Science: Evidence-based Marketing | Economathematics (M.Sc.)

Events

Course Number	Name	SWS	Type
SS21 2571150	Market Research	2	lecture (V)
SS20 2571150	Market Research	2	lecture (V)
SS24 2571150	Market Research	2	lecture (V)
SS22 2571150	Market Research	2	lecture (V)
SS23 2571150	Market Research	2	lecture (V)
SS24 2571151	Market Research Tutorial	1	exercise (Ü)
SS20 2571151	Market Research Tutorial	1	exercise (Ü)
SS22 2571151	Market Research Tutorial	1	exercise (Ü)
SS21 2571151	Market Research Tutorial	1	exercise (Ü)
SS23 2571151	Market Research Tutorial	1	exercise (Ü)

Exams

Course Number	Name	Appointments
WS19 7900217	Market Research	05.11.2022 - 01:00
WS19 7900217	Market Research	08.08.2022 - 08:00
WS19 7900217	Market Research	07.08.2023 - 11:00
WS19 7900217	Market Research	04.11.2023 - 01:00
WS19 7900217	Market Research
WS19 7900217	Market Research	12.02.2022 - 11:00 12.02.2022 - 11:30
WS19 7900217	Market Research
WS19 7900217	Market Research	05.08.2024 - 11:00
WS19 7900217	Market Research
WS19 7900217	Market Research

Competence Certificate

The assessment of success takes place through a written exam (70 minutes) with additional aids in the sense of an open book exam. Further details will be announced during the lecture.

Prerequisites

None

Recommendation

None

Annotation

Please note that this course has to be completed successfully by students interested in master thesis positions at the Marketing & Sales Research Group.