DE

Event

Foundations of Digital Services A [SS162595466]

Type
lecture (V)
Term
SS 2016
SWS
2
Language
Englisch
Appointments
14

Lecturers

Organisation

  • Information & Market Engineering

Part of

Literature

  • Anderson, J./ Nirmalya, K. / Narus, J. (2007), Value Merchants.
  • Lovelock, C. / Wirtz, J. (2007) Services Marketing, 6th ed.
  • Meffert, H./Bruhn, M. (2006), Dienstleistungsmarketing, 5. Auflage,
  • Spohrer, J. et al. (2007), Steps towards a science of service systems. In: IEEE Computer, 40 (1), p. 70-77
  • Stauss, B. et al. (Hrsg.) (2007), Service Science – Fundamentals Challenges and Future Developments.
  • Teboul, (2007), Services is Front Stage.
  • Vargo, S./Lusch, R. (2004) Evolving to a New Dominant Logic for Marketing, in: Journal of Marketing 68(1): 1–17.
  • Shapiro, C. / Varian, H. (1998), Information Rules - A Strategic Guide to the Network Economy

Appointments

  • 19.04.2016 09:45 - 11:15
  • 26.04.2016 09:45 - 11:15
  • 03.05.2016 09:45 - 11:15
  • 10.05.2016 09:45 - 11:15
  • 17.05.2016 09:45 - 11:15
  • 24.05.2016 09:45 - 11:15
  • 31.05.2016 09:45 - 11:15
  • 07.06.2016 09:45 - 11:15
  • 14.06.2016 09:45 - 11:15
  • 21.06.2016 09:45 - 11:15
  • 28.06.2016 09:45 - 11:15
  • 05.07.2016 09:45 - 11:15
  • 12.07.2016 09:45 - 11:15
  • 19.07.2016 09:45 - 11:15