EN
Veranstaltung
Customer Relationship Management [WS142540508]
Typ
Vorlesung (V)Semester
WS 14/15SWS
2Sprache
englischTermine
15Einrichtung
- KIT-Fakultät für Wirtschaftswissenschaften
Bestandteil von
Literatur
Christian Grönroos. Service Management and Marketing : A Customer Relationship Management Approach. Wiley, Chichester, 2nd edition, 2000.
Weiterführende Literatur
Jill Dyché. The CRM Handbook: A Business Guide to Customer Relationship Management. Addison-Wesley, Boston, 2nd edition, 2002.
Ronald S. Swift. Accelerating Customer Relationships: Using CRM and RelationshipTechnologies. Prentice Hall, Upper Saddle River, 2001.
Stanley A. Brown. Customer Relationship Management: A Strategic Imperative in theWorld of E-Business. John Wiley, Toronto, 2000.
Veranstaltungstermine
- 21.10.2014 09:45 - 11:15
- 28.10.2014 09:45 - 11:15
- 04.11.2014 09:45 - 11:15
- 11.11.2014 09:45 - 11:15
- 18.11.2014 09:45 - 11:15
- 25.11.2014 09:45 - 11:15
- 02.12.2014 09:45 - 11:15
- 09.12.2014 09:45 - 11:15
- 16.12.2014 09:45 - 11:15
- 23.12.2014 09:45 - 11:15
- 13.01.2015 09:45 - 11:15
- 20.01.2015 09:45 - 11:15
- 27.01.2015 09:45 - 11:15
- 03.02.2015 09:45 - 11:15
- 10.02.2015 09:45 - 11:15