DE

Event

Marketing Analytics [WS172572170]

Type
lecture (V)
Term
WS 17/18
SWS
2
Language
Englisch
Appointments
14
Links
ILIAS

Lecturers

Organisation

  • Marketing & Sales

Part of

Literature

  • Hanssens, Dominique M., Parsons, Leonard J., Schultz, Randall L. (2003), Market response models: Econometric and time series analysis, 2nd ed, Boston.
  • Gelman, Andrew, Hill, Jennifer (2006), Data analysis using regression and multilevel/hierarchical models, New York.
  • Cameron, A. Colin, Trivedi, Pravin K. (2005), Microeconometrics: methods and applications, New York.
  • Chapman, Christopher, Feit, Elea M. (2015), R for Marketing Research and Analytics, Cham.
  • Ledolter, Johannes (2013), Data mining and business analytics with R, New York.

Appointments

  • 18.10.2017 09:45 - 11:15 - Room: 20.30 SR 2.067
  • 25.10.2017 09:45 - 11:15 - Room: 20.30 SR 2.067
  • 08.11.2017 09:45 - 11:15 - Room: 20.30 SR 2.067
  • 15.11.2017 09:45 - 11:15 - Room: 20.30 SR 2.067
  • 22.11.2017 09:45 - 11:15 - Room: 20.30 SR 2.067
  • 29.11.2017 09:45 - 11:15 - Room: 20.30 SR 2.067
  • 06.12.2017 09:45 - 11:15 - Room: 20.30 SR 2.067
  • 13.12.2017 09:45 - 11:15 - Room: 20.30 SR 2.067
  • 20.12.2017 09:45 - 11:15 - Room: 20.30 SR 2.067
  • 10.01.2018 09:45 - 11:15 - Room: 20.30 SR 2.067
  • 17.01.2018 09:45 - 11:15 - Room: 20.30 SR 2.067
  • 24.01.2018 09:45 - 11:15 - Room: 20.30 SR 2.067
  • 31.01.2018 09:45 - 11:15 - Room: 20.30 SR 2.067
  • 07.02.2018 09:45 - 11:15 - Room: 20.30 SR 2.067