DE
Event
Customer Relationship Management [WS172540508]
Type
lecture (V)Term
WS 17/18SWS
2Language
EnglischAppointments
14Lecturers
Organisation
- KIT-Fakultät für Wirtschaftswissenschaften
Part of
Literature
Christian Grönroos. Service Management and Marketing : A Customer Relationship Management Approach. Wiley, Chichester, 2nd edition, 2000.
Weiterführende Literatur:
Jill Dyché. The CRM Handbook: A Business Guide to Customer Relationship Management. Addison-Wesley, Boston, 2nd edition, 2002.
Ronald S. Swift. Accelerating Customer Relationships: Using CRM and RelationshipTechnologies. Prentice Hall, Upper Saddle River, 2001.
Stanley A. Brown. Customer Relationship Management: A Strategic Imperative in theWorld of E-Business. John Wiley, Toronto, 2000.
Appointments
- 17.10.2017 09:45 - 11:15 - Room: 20.21 Raum 217
- 24.10.2017 09:45 - 11:15 - Room: 20.21 Raum 217
- 07.11.2017 09:45 - 11:15 - Room: 20.21 Raum 217
- 14.11.2017 09:45 - 11:15 - Room: 20.21 Raum 217
- 21.11.2017 09:45 - 11:15 - Room: 20.21 Raum 217
- 28.11.2017 09:45 - 11:15 - Room: 20.21 Raum 217
- 05.12.2017 09:45 - 11:15 - Room: 20.21 Raum 217
- 12.12.2017 09:45 - 11:15 - Room: 20.21 Raum 217
- 19.12.2017 09:45 - 11:15 - Room: 20.21 Raum 217
- 09.01.2018 09:45 - 11:15 - Room: 20.21 Raum 217
- 16.01.2018 09:45 - 11:15 - Room: 20.21 Raum 217
- 23.01.2018 09:45 - 11:15 - Room: 20.21 Raum 217
- 30.01.2018 09:45 - 11:15 - Room: 20.21 Raum 217
- 06.02.2018 09:45 - 11:15 - Room: 20.21 Raum 217