DE

Event

Customer Relationship Management [WS172540508]

Type
lecture (V)
Term
WS 17/18
SWS
2
Language
Englisch
Appointments
14

Lecturers

Organisation

  • KIT-Fakultät für Wirtschaftswissenschaften

Part of

Literature

Christian Grönroos. Service Management and Marketing : A Customer Relationship Management Approach. Wiley, Chichester, 2nd edition, 2000.

Weiterführende Literatur:

Jill Dyché. The CRM Handbook: A Business Guide to Customer Relationship Management. Addison-Wesley, Boston, 2nd edition, 2002.

Ronald S. Swift. Accelerating Customer Relationships: Using CRM and RelationshipTechnologies. Prentice Hall, Upper Saddle River, 2001.

Stanley A. Brown. Customer Relationship Management: A Strategic Imperative in theWorld of E-Business. John Wiley, Toronto, 2000.

Appointments

  • 17.10.2017 09:45 - 11:15 - Room: 20.21 Raum 217
  • 24.10.2017 09:45 - 11:15 - Room: 20.21 Raum 217
  • 07.11.2017 09:45 - 11:15 - Room: 20.21 Raum 217
  • 14.11.2017 09:45 - 11:15 - Room: 20.21 Raum 217
  • 21.11.2017 09:45 - 11:15 - Room: 20.21 Raum 217
  • 28.11.2017 09:45 - 11:15 - Room: 20.21 Raum 217
  • 05.12.2017 09:45 - 11:15 - Room: 20.21 Raum 217
  • 12.12.2017 09:45 - 11:15 - Room: 20.21 Raum 217
  • 19.12.2017 09:45 - 11:15 - Room: 20.21 Raum 217
  • 09.01.2018 09:45 - 11:15 - Room: 20.21 Raum 217
  • 16.01.2018 09:45 - 11:15 - Room: 20.21 Raum 217
  • 23.01.2018 09:45 - 11:15 - Room: 20.21 Raum 217
  • 30.01.2018 09:45 - 11:15 - Room: 20.21 Raum 217
  • 06.02.2018 09:45 - 11:15 - Room: 20.21 Raum 217