EN
Veranstaltung
Customer Relationship Management [WS182540508]
Typ
Vorlesung (V)Semester
WS 18/19SWS
2Sprache
EnglischTermine
15Dozent/en
Einrichtung
- KIT-Fakultät für Wirtschaftswissenschaften
Bestandteil von
Literatur
Christian Grönroos. Service Management and Marketing : A Customer Relationship Management Approach. Wiley, Chichester, 2nd edition, 2000.
Weiterführende Literatur:
Jill Dyché. The CRM Handbook: A Business Guide to Customer Relationship Management. Addison-Wesley, Boston, 2nd edition, 2002.
Ronald S. Swift. Accelerating Customer Relationships: Using CRM and RelationshipTechnologies. Prentice Hall, Upper Saddle River, 2001.
Stanley A. Brown. Customer Relationship Management: A Strategic Imperative in theWorld of E-Business. John Wiley, Toronto, 2000.
Veranstaltungstermine
- 16.10.2018 09:45 - 11:15 - Room: 20.21 Raum 217
- 23.10.2018 09:45 - 11:15 - Room: 20.21 Raum 217
- 30.10.2018 09:45 - 11:15 - Room: 20.21 Raum 217
- 06.11.2018 09:45 - 11:15 - Room: 20.21 Raum 217
- 13.11.2018 09:45 - 11:15 - Room: 20.21 Raum 217
- 20.11.2018 09:45 - 11:15 - Room: 20.21 Raum 217
- 27.11.2018 09:45 - 11:15 - Room: 20.21 Raum 217
- 04.12.2018 09:45 - 11:15 - Room: 20.21 Raum 217
- 11.12.2018 09:45 - 11:15 - Room: 20.21 Raum 217
- 18.12.2018 09:45 - 11:15 - Room: 20.21 Raum 217
- 08.01.2019 09:45 - 11:15 - Room: 20.21 Raum 217
- 15.01.2019 09:45 - 11:15 - Room: 20.21 Raum 217
- 22.01.2019 09:45 - 11:15 - Room: 20.21 Raum 217
- 29.01.2019 09:45 - 11:15 - Room: 20.21 Raum 217
- 05.02.2019 09:45 - 11:15 - Room: 20.21 Raum 217