EN

Veranstaltung

Customer Relationship Management [WS182540508]

Typ
Vorlesung (V)
Semester
WS 18/19
SWS
2
Sprache
Englisch
Termine
15

Dozent/en

Einrichtung

  • KIT-Fakultät für Wirtschaftswissenschaften

Bestandteil von

Literatur

Christian Grönroos. Service Management and Marketing : A Customer Relationship Management Approach. Wiley, Chichester, 2nd edition, 2000.

Weiterführende Literatur:

Jill Dyché. The CRM Handbook: A Business Guide to Customer Relationship Management. Addison-Wesley, Boston, 2nd edition, 2002.

Ronald S. Swift. Accelerating Customer Relationships: Using CRM and RelationshipTechnologies. Prentice Hall, Upper Saddle River, 2001.

Stanley A. Brown. Customer Relationship Management: A Strategic Imperative in theWorld of E-Business. John Wiley, Toronto, 2000.

Veranstaltungstermine

  • 16.10.2018 09:45 - 11:15 - Room: 20.21 Raum 217
  • 23.10.2018 09:45 - 11:15 - Room: 20.21 Raum 217
  • 30.10.2018 09:45 - 11:15 - Room: 20.21 Raum 217
  • 06.11.2018 09:45 - 11:15 - Room: 20.21 Raum 217
  • 13.11.2018 09:45 - 11:15 - Room: 20.21 Raum 217
  • 20.11.2018 09:45 - 11:15 - Room: 20.21 Raum 217
  • 27.11.2018 09:45 - 11:15 - Room: 20.21 Raum 217
  • 04.12.2018 09:45 - 11:15 - Room: 20.21 Raum 217
  • 11.12.2018 09:45 - 11:15 - Room: 20.21 Raum 217
  • 18.12.2018 09:45 - 11:15 - Room: 20.21 Raum 217
  • 08.01.2019 09:45 - 11:15 - Room: 20.21 Raum 217
  • 15.01.2019 09:45 - 11:15 - Room: 20.21 Raum 217
  • 22.01.2019 09:45 - 11:15 - Room: 20.21 Raum 217
  • 29.01.2019 09:45 - 11:15 - Room: 20.21 Raum 217
  • 05.02.2019 09:45 - 11:15 - Room: 20.21 Raum 217