EN

Veranstaltung

Customer Relationship Management [WS152540508]

Typ
Vorlesung (V)
Semester
WS 15/16
SWS
2
Sprache
Englisch
Termine
15

Dozent/en

Einrichtung

  • KIT-Fakultät für Wirtschaftswissenschaften

Bestandteil von

Literatur

Christian Grönroos. Service Management and Marketing : A Customer Relationship Management Approach. Wiley, Chichester, 2nd edition, 2000.

Weiterführende Literatur:

Jill Dyché. The CRM Handbook: A Business Guide to Customer Relationship Management. Addison-Wesley, Boston, 2nd edition, 2002.

Ronald S. Swift. Accelerating Customer Relationships: Using CRM and RelationshipTechnologies. Prentice Hall, Upper Saddle River, 2001.

Stanley A. Brown. Customer Relationship Management: A Strategic Imperative in theWorld of E-Business. John Wiley, Toronto, 2000.

Veranstaltungstermine

  • 20.10.2015 09:45 - 11:15
  • 27.10.2015 09:45 - 11:15
  • 03.11.2015 09:45 - 11:15
  • 10.11.2015 09:45 - 11:15
  • 17.11.2015 09:45 - 11:15
  • 24.11.2015 09:45 - 11:15
  • 01.12.2015 09:45 - 11:15
  • 08.12.2015 09:45 - 11:15
  • 15.12.2015 09:45 - 11:15
  • 22.12.2015 09:45 - 11:15
  • 12.01.2016 09:45 - 11:15
  • 19.01.2016 09:45 - 11:15
  • 26.01.2016 09:45 - 11:15
  • 02.02.2016 09:45 - 11:15
  • 09.02.2016 09:45 - 11:15