EN
Veranstaltung
Customer Relationship Management [WS152540508]
Typ
Vorlesung (V)Semester
WS 15/16SWS
2Sprache
EnglischTermine
15Einrichtung
- KIT-Fakultät für Wirtschaftswissenschaften
Bestandteil von
Literatur
Christian Grönroos. Service Management and Marketing : A Customer Relationship Management Approach. Wiley, Chichester, 2nd edition, 2000.
Weiterführende Literatur:
Jill Dyché. The CRM Handbook: A Business Guide to Customer Relationship Management. Addison-Wesley, Boston, 2nd edition, 2002.
Ronald S. Swift. Accelerating Customer Relationships: Using CRM and RelationshipTechnologies. Prentice Hall, Upper Saddle River, 2001.
Stanley A. Brown. Customer Relationship Management: A Strategic Imperative in theWorld of E-Business. John Wiley, Toronto, 2000.
Veranstaltungstermine
- 20.10.2015 09:45 - 11:15
- 27.10.2015 09:45 - 11:15
- 03.11.2015 09:45 - 11:15
- 10.11.2015 09:45 - 11:15
- 17.11.2015 09:45 - 11:15
- 24.11.2015 09:45 - 11:15
- 01.12.2015 09:45 - 11:15
- 08.12.2015 09:45 - 11:15
- 15.12.2015 09:45 - 11:15
- 22.12.2015 09:45 - 11:15
- 12.01.2016 09:45 - 11:15
- 19.01.2016 09:45 - 11:15
- 26.01.2016 09:45 - 11:15
- 02.02.2016 09:45 - 11:15
- 09.02.2016 09:45 - 11:15