Event

Foundations of Digital Services A [SS182595466]

lecture (V)

SS 2018

Englisch

ILIAS

Cardoso, J., Fromm, H., Nickel, S., Satzger, G., Studer, R., & Weinhardt, C. (Eds.). (2015). Fundamentals of service systems (Vol. 12). Heidelberg: Springer.
Bo¨hmann/Leimeister/Mo¨slein (2014), Service-Systems-Engineering
Ostrom, A. et al. (2015), Service Research in a Rapidly Changing Context
Lusch, R. F., & Nambisan, S. (2015). Service innovation: A service-dominant logic perspective. MIS quarterly, 39(1).
Runco, M.A. (2014). Creativity – Theories and Themes: Research, Development, and Practice. 2. ed. Amsterdam: Academic Press
Anderson, J./ Nirmalya, K. / Narus, J. (2007), Value Merchants.
Lovelock, C. / Wirtz, J. (2007) Services Marketing, 6th ed.
Meffert, H./Bruhn, M. (2006), Dienstleistungsmarketing, 5. Auflage,
Spohrer, J. et al. (2007), Steps towards a science of service systems. In: IEEE Computer, 40 (1), p. 70-77
Stauss, B. et al. (Hrsg.) (2007), Service Science – Fundamentals Challenges and Future Developments.
Vargo, S./Lusch, R. (2004) Evolving to a New Dominant Logic for Marketing, in: Journal of Marketing 68(1): 1–17.
Shapiro, C. / Varian, H. (1998), Information Rules - A Strategic Guide to the Network Economy