DE

Event

Marketing Analytics [WS182572170]

Type
lecture (V)
Term
WS 18/19
SWS
2
Language
Englisch
Appointments
16
Links
ILIAS

Lecturers

Organisation

  • Marketing & Sales

Part of

Literature

  • Hanssens, Dominique M., Parsons, Leonard J., Schultz, Randall L. (2003), Market response models: Econometric and time series analysis, 2nd ed, Boston.
  • Gelman, Andrew, Hill, Jennifer (2006), Data analysis using regression and multilevel/hierarchical models, New York.
  • Cameron, A. Colin, Trivedi, Pravin K. (2005), Microeconometrics: methods and applications, New York.
  • Chapman, Christopher, Feit, Elea M. (2015), R for Marketing Research and Analytics, Cham.
  • Ledolter, Johannes (2013), Data mining and business analytics with R, New York.

Appointments

  • 17.10.2018 09:45 - 11:15 - Room: 20.30 SR 2.067
  • 24.10.2018 09:45 - 11:15 - Room: 20.30 SR 2.067
  • 31.10.2018 09:45 - 11:15 - Room: 20.30 SR 2.067
  • 07.11.2018 09:45 - 11:15 - Room: 20.30 SR 2.067
  • 14.11.2018 09:45 - 11:15 - Room: 20.30 SR 2.067
  • 21.11.2018 09:45 - 11:15 - Room: 20.30 SR 2.067
  • 28.11.2018 09:45 - 11:15 - Room: 20.30 SR 2.067
  • 28.11.2018 15:45 - 17:15 - Room: 20.30 Seminarraum -1.025 (UG)
  • 05.12.2018 09:45 - 11:15 - Room: 20.30 SR 2.067
  • 12.12.2018 09:45 - 11:15 - Room: 20.30 SR 2.067
  • 19.12.2018 09:45 - 11:15 - Room: 20.30 SR 2.067
  • 09.01.2019 09:45 - 11:15 - Room: 20.30 SR 2.067
  • 16.01.2019 09:45 - 11:15 - Room: 20.30 SR 2.067
  • 23.01.2019 09:45 - 11:15 - Room: 20.30 SR 2.067
  • 30.01.2019 09:45 - 11:15 - Room: 20.30 SR 2.067
  • 06.02.2019 09:45 - 11:15 - Room: 20.30 SR 2.067