Block
Marketing Analytics [T-WIWI-103139]
Type
Examination of another typeCredits
4.5Recurrence
Each winter termVersion
5Responsible
Organisation
- KIT-Fakultät für Wirtschaftswissenschaften
Part of
- Module Data Science: Evidence-based Marketing | Industrial Engineering and Management (M.Sc.)
- Module Data Science: Evidence-based Marketing | Economics Engineering (M.Sc.)
- Module Data Science: Evidence-based Marketing | Digital Economics (M.Sc.)
- Module Data Science: Evidence-based Marketing | Information Systems (M.Sc.)
- Module Data Science: Evidence-based Marketing | Information Engineering and Management (M.Sc.)
- Module Data Science: Evidence-based Marketing | Economathematics (M.Sc.)
Events
| Course Number | Name | SWS | Type |
|---|---|---|---|
| WS21 2572170 | Marketing Analytics | 2 | lecture (V) |
| WS23 2572170 | Marketing Analytics | 2 | lecture (V) |
| WS22 2572170 | Marketing Analytics | 2 | lecture (V) |
| WS20 2572170 | Marketing Analytics | 2 | lecture (V) |
| WS19 2572170 | Marketing Analytics | 2 | lecture (V) |
| WS21 2572171 | 1 | exercise (Ü) | |
| WS22 2572171 | 1 | exercise (Ü) | |
| WS23 2572171 | 1 | exercise (Ü) | |
| WS19 2572171 | 1 | exercise (Ü) | |
| WS20 2572171 | Marketing Analytics Tutorial | 1 | exercise (Ü) |
Exams
| Course Number | Name | Appointments |
|---|---|---|
| WS19 7900127 | Marketing Analytics | |
| WS19 7900127 | Marketing Analytics | |
| WS19 7900127 | Marketing Analytics | |
| WS19 7900127 | Marketing Analytics | |
| WS19 7900127 | Marketing Analytics | |
| WS19 7900127 | Marketing Analytics |
Competence Certificate
Alternative (according to §4(2), 3 of the examination regulation) exam assessment (working on tasks in groups during the lecture).
Prerequisites
The prerequisite for taking the course is the successful completion of the course "Market Research".
Recommendation
It is strongly recommended to complete the course "Market Research" prior to taking the "Marketing Analytics" course.
Annotation
"Marketing Analytics" is offered as a block course with an alternative exam assessment.
Starting in the winter semester 22/23, the course will be scheduled to be completed after two thirds of the semester. For further information, please contact the Marketing and Sales Research Group (marketing.iism.kit.edu). Exchange students can bypass the requirement of passing Market Research if they can prove that they possess sufficient statistical knowledge based on courses attended at their home institution. This will be examined individually by the Marketing and Sales Research Group.