Block

Brand Management [T-WIWI-112156]

Type

Examination of another type

Credits

4.5

Recurrence

Each winter term

Version

Responsible

Prof. Dr. Ann-Kristin Kupfer

Organisation

KIT-Fakultät für Wirtschaftswissenschaften

Part of

Module Foundations of Marketing | Industrial Engineering and Management (B.Sc.)
Module Foundations of Marketing | Economics Engineering (B.Sc.)
Module Foundations of Marketing | Digital Economics (B.Sc.)
Module Foundations of Marketing | Information Systems (B.Sc.)
Module Foundations of Marketing | Information Engineering and Management (B.Sc.)

Events

Course Number	Name	SWS	Type
WS22 2572190	Brand Management	2	lecture (V)
WS23 2572190	Brand Management	2	lecture (V)
WS23 2572191	Brand Management Exercise	1	exercise (Ü)
WS22 2572191	Brand Management Exercise	1	exercise (Ü)

Exams

Course Number	Name	Appointments
SS24 7900047	Brand Management	17.02.2024 - 01:00
SS24 7900047	Brand Management	21.06.2023 - 01:30
SS24 7900047	Brand Management	18.02.2023 - 01:00
SS24 7900047	Brand Management	18.05.2024 - 10:30

Competence Certificate

The assessment of success will be done by the preparation and presentation of a case study as well as a written exam. Further details will be announced during the lecture.

Prerequisites

None

Recommendation

Students are highly encouraged to actively participate in class.