DE
Event
[WS132540508]
Type
lecture (V)Term
WS 13/14SWS
2Language
englischAppointments
15Lecturers
Organisation
- KIT-Fakultät für Wirtschaftswissenschaften
Part of
Literature
Christian Grönroos. Service Management and Marketing : A Customer Relationship Management Approach. Wiley, Chichester, 2nd edition, 2000.
Weiterführende Literatur
Jill Dyché. The CRM Handbook: A Business Guide to Customer Relationship Management. Addison-Wesley, Boston, 2nd edition, 2002.
Ronald S. Swift. Accelerating Customer Relationships: Using CRM and RelationshipTechnologies. Prentice Hall, Upper Saddle River, 2001.
Stanley A. Brown. Customer Relationship Management: A Strategic Imperative in theWorld of E-Business. John Wiley, Toronto, 2000.
Appointments
- 22.10.2013 09:45 - 11:15
- 29.10.2013 09:45 - 11:15
- 05.11.2013 09:45 - 11:15
- 12.11.2013 09:45 - 11:15
- 19.11.2013 09:45 - 11:15
- 26.11.2013 09:45 - 11:15
- 03.12.2013 09:45 - 11:15
- 10.12.2013 09:45 - 11:15
- 17.12.2013 09:45 - 11:15
- 07.01.2014 09:45 - 11:15
- 14.01.2014 09:45 - 11:15
- 21.01.2014 09:45 - 11:15
- 28.01.2014 09:45 - 11:15
- 04.02.2014 09:45 - 11:15
- 11.02.2014 09:45 - 11:15