DE

Event

[WS132540508]

Type
lecture (V)
Term
WS 13/14
SWS
2
Language
englisch
Appointments
15

Lecturers

Organisation

  • KIT-Fakultät für Wirtschaftswissenschaften

Part of

Literature

Christian Grönroos. Service Management and Marketing : A Customer Relationship Management Approach. Wiley, Chichester, 2nd edition, 2000.

Weiterführende Literatur

Jill Dyché. The CRM Handbook: A Business Guide to Customer Relationship Management. Addison-Wesley, Boston, 2nd edition, 2002.

Ronald S. Swift. Accelerating Customer Relationships: Using CRM and RelationshipTechnologies. Prentice Hall, Upper Saddle River, 2001.

Stanley A. Brown. Customer Relationship Management: A Strategic Imperative in theWorld of E-Business. John Wiley, Toronto, 2000.

Appointments

  • 22.10.2013 09:45 - 11:15
  • 29.10.2013 09:45 - 11:15
  • 05.11.2013 09:45 - 11:15
  • 12.11.2013 09:45 - 11:15
  • 19.11.2013 09:45 - 11:15
  • 26.11.2013 09:45 - 11:15
  • 03.12.2013 09:45 - 11:15
  • 10.12.2013 09:45 - 11:15
  • 17.12.2013 09:45 - 11:15
  • 07.01.2014 09:45 - 11:15
  • 14.01.2014 09:45 - 11:15
  • 21.01.2014 09:45 - 11:15
  • 28.01.2014 09:45 - 11:15
  • 04.02.2014 09:45 - 11:15
  • 11.02.2014 09:45 - 11:15