DE
Event
eServices [SS152595466]
Type
lecture (V)Term
SS 2015SWS
2/1Language
EnglischAppointments
14Organisation
- Information & Market Engineering
Part of
Literature
- Anderson, J./ Nirmalya, K. / Narus, J. (2007), Value Merchants.
- Lovelock, C. / Wirtz, J. (2007) Services Marketing, 6th ed.
- Meffert, H./Bruhn, M. (2006), Dienstleistungsmarketing, 5. Auflage,
- Spohrer, J. et al. (2007), Steps towards a science of service systems. In: IEEE Computer, 40 (1), p. 70-77
- Stauss, B. et al. (Hrsg.) (2007), Service Science – Fundamentals Challenges and Future Developments.
- Teboul, (2007), Services is Front Stage.
- Vargo, S./Lusch, R. (2004) Evolving to a New Dominant Logic for Marketing, in: Journal of Marketing 68(1): 1–17.
- Shapiro, C. / Varian, H. (1998), Information Rules - A Strategic Guide to the Network Economy
Appointments
- 14.04.2015 09:45 - 11:15
- 21.04.2015 09:45 - 11:15
- 28.04.2015 09:45 - 11:15
- 05.05.2015 09:45 - 11:15
- 12.05.2015 09:45 - 11:15
- 19.05.2015 09:45 - 11:15
- 26.05.2015 09:45 - 11:15
- 02.06.2015 09:45 - 11:15
- 09.06.2015 09:45 - 11:15
- 16.06.2015 09:45 - 11:15
- 23.06.2015 09:45 - 11:15
- 30.06.2015 09:45 - 11:15
- 07.07.2015 09:45 - 11:15
- 14.07.2015 09:45 - 11:15