DE

Event

[WS142540508]

Type
lecture (V)
Term
WS 14/15
SWS
2
Language
englisch
Appointments
15

Lecturers

Organisation

  • KIT-Fakultät für Wirtschaftswissenschaften

Part of

Literature

Christian Grönroos. Service Management and Marketing : A Customer Relationship Management Approach. Wiley, Chichester, 2nd edition, 2000.

Weiterführende Literatur

Jill Dyché. The CRM Handbook: A Business Guide to Customer Relationship Management. Addison-Wesley, Boston, 2nd edition, 2002.

Ronald S. Swift. Accelerating Customer Relationships: Using CRM and RelationshipTechnologies. Prentice Hall, Upper Saddle River, 2001.

Stanley A. Brown. Customer Relationship Management: A Strategic Imperative in theWorld of E-Business. John Wiley, Toronto, 2000.

Appointments

  • 21.10.2014 09:45 - 11:15
  • 28.10.2014 09:45 - 11:15
  • 04.11.2014 09:45 - 11:15
  • 11.11.2014 09:45 - 11:15
  • 18.11.2014 09:45 - 11:15
  • 25.11.2014 09:45 - 11:15
  • 02.12.2014 09:45 - 11:15
  • 09.12.2014 09:45 - 11:15
  • 16.12.2014 09:45 - 11:15
  • 23.12.2014 09:45 - 11:15
  • 13.01.2015 09:45 - 11:15
  • 20.01.2015 09:45 - 11:15
  • 27.01.2015 09:45 - 11:15
  • 03.02.2015 09:45 - 11:15
  • 10.02.2015 09:45 - 11:15