DE
Event
Foundations of Digital Services A [SS172595466]
Type
lecture (V)Term
SS 2017SWS
2Language
EnglischAppointments
15Lecturers
Organisation
- Information & Market Engineering
Part of
Literature
- Anderson, J./ Nirmalya, K. / Narus, J. (2007), Value Merchants.
- Lovelock, C. / Wirtz, J. (2007) Services Marketing, 6th ed.
- Meffert, H./Bruhn, M. (2006), Dienstleistungsmarketing, 5. Auflage,
- Spohrer, J. et al. (2007), Steps towards a science of service systems. In: IEEE Computer, 40 (1), p. 70-77
- Stauss, B. et al. (Hrsg.) (2007), Service Science – Fundamentals Challenges and Future Developments.
- Teboul, (2007), Services is Front Stage.
- Vargo, S./Lusch, R. (2004) Evolving to a New Dominant Logic for Marketing, in: Journal of Marketing 68(1): 1–17.
- Shapiro, C. / Varian, H. (1998), Information Rules - A Strategic Guide to the Network Economy
Appointments
- 25.04.2017 09:45 - 11:15
- 02.05.2017 09:45 - 11:15
- 09.05.2017 09:45 - 11:15
- 16.05.2017 09:45 - 11:15
- 23.05.2017 09:45 - 11:15
- 30.05.2017 09:45 - 11:15
- 06.06.2017 09:45 - 11:15
- 13.06.2017 09:45 - 11:15
- 20.06.2017 09:45 - 11:15
- 27.06.2017 09:45 - 11:15
- 29.06.2017 14:00 - 15:30
- 04.07.2017 09:45 - 11:15
- 11.07.2017 09:45 - 11:15
- 18.07.2017 09:45 - 11:15
- 25.07.2017 09:45 - 11:15