DE
Event
Marketing Analytics [WS172572170]
Lecturers
Organisation
- Marketing & Sales
Part of
Literature
- Hanssens, Dominique M., Parsons, Leonard J., Schultz, Randall L. (2003), Market response models: Econometric and time series analysis, 2nd ed, Boston.
- Gelman, Andrew, Hill, Jennifer (2006), Data analysis using regression and multilevel/hierarchical models, New York.
- Cameron, A. Colin, Trivedi, Pravin K. (2005), Microeconometrics: methods and applications, New York.
- Chapman, Christopher, Feit, Elea M. (2015), R for Marketing Research and Analytics, Cham.
- Ledolter, Johannes (2013), Data mining and business analytics with R, New York.
Appointments
- 18.10.2017 09:45 - 11:15 - Room: 20.30 SR 2.067
- 25.10.2017 09:45 - 11:15 - Room: 20.30 SR 2.067
- 08.11.2017 09:45 - 11:15 - Room: 20.30 SR 2.067
- 15.11.2017 09:45 - 11:15 - Room: 20.30 SR 2.067
- 22.11.2017 09:45 - 11:15 - Room: 20.30 SR 2.067
- 29.11.2017 09:45 - 11:15 - Room: 20.30 SR 2.067
- 06.12.2017 09:45 - 11:15 - Room: 20.30 SR 2.067
- 13.12.2017 09:45 - 11:15 - Room: 20.30 SR 2.067
- 20.12.2017 09:45 - 11:15 - Room: 20.30 SR 2.067
- 10.01.2018 09:45 - 11:15 - Room: 20.30 SR 2.067
- 17.01.2018 09:45 - 11:15 - Room: 20.30 SR 2.067
- 24.01.2018 09:45 - 11:15 - Room: 20.30 SR 2.067
- 31.01.2018 09:45 - 11:15 - Room: 20.30 SR 2.067
- 07.02.2018 09:45 - 11:15 - Room: 20.30 SR 2.067