DE
Event
[SS142595466]
Type
lecture (V)Term
SS 2014SWS
2/1Language
EnglischAppointments
24Organisation
- Information & Market Engineering
Part of
Literature
Anderson, J./ Nirmalya, K. / Narus, J. (2007), Value Merchants. Lovelock, C. / Wirtz, J. (2007) Services Marketing, 6th ed. Meffert, H. / Bruhn, M. (2006), Dienstleistungsmarketing, 5. Auflage, Spohrer, J. et al. (2007), Steps towards a science of service systems. In: IEEE Computer, 40 (1), p. 70-77 Stauss, B. et al. (Hrsg.) (2007), Service Science – Fundamentals Challenges and Future Developments. Teboul, (2007), Services is Front Stage. Vargo, S./Lusch, R. (2004) Evolving to a New Dominant Logic for Marketing, in: Journal of Marketing 68(1): 1–17. Shapiro, C. / Varian, H. (1998), Information Rules - A Strategic Guide to the Network Economy
Appointments
- 15.04.2014 09:45 - 11:15
- 22.04.2014 09:45 - 11:15
- 29.04.2014 09:45 - 11:15
- 06.05.2014 09:45 - 11:15
- 13.05.2014 09:45 - 11:15
- 15.05.2014 17:30 - 19:00
- 15.05.2014 19:00 - 23:00
- 15.05.2014 19:00 - 23:00
- 15.05.2014 19:00 - 23:00
- 15.05.2014 19:00 - 23:00
- 16.05.2014 08:00 - 09:30
- 20.05.2014 09:45 - 11:15
- 22.05.2014 14:00 - 15:30
- 27.05.2014 09:45 - 11:15
- 03.06.2014 09:45 - 11:15
- 05.06.2014 14:00 - 15:30
- 10.06.2014 09:45 - 11:15
- 12.06.2014 14:00 - 15:30
- 17.06.2014 09:45 - 11:15
- 24.06.2014 09:45 - 11:15
- 26.06.2014 14:00 - 15:30
- 01.07.2014 09:45 - 11:15
- 08.07.2014 09:45 - 11:15
- 15.07.2014 09:45 - 11:15