Modul
Marketing and Sales Management [M-WIWI-105312]
Credits
9Recurrence
Jedes SommersemesterDuration
1 SemesterLanguage
German/EnglishLevel
4Version
7Responsible
Organisation
- KIT-Fakultät für Wirtschaftswissenschaften
Part of
Bricks
| Identifier | Name | LP |
|---|---|---|
| T-WIWI-102835 | Marketing Strategy Business Game | 1.5 |
| T-WIWI-102834 | Case Studies in Sales and Pricing | 1.5 |
| T-WIWI-112693 | Digital Marketing | 4.5 |
| T-WIWI-107720 | Market Research | 4.5 |
| T-WIWI-111100 | Current Directions in Consumer Psychology | 3 |
| T-WIWI-111100 | Current Directions in Consumer Psychology | 4.5 |
| T-WIWI-106981 | Digital Marketing and Sales in B2B | 1.5 |
| T-WIWI-102883 | Pricing | 4.5 |
| T-WIWI-111246 | Pricing Excellence | 1.5 |
| T-WIWI-111848 | Online Concepts for Karlsruhe City Retailers | 3 |
| T-WIWI-110985 | International Business Development and Sales | 6 |
| T-WIWI-111099 | Judgement and Decision Making | 4.5 |
| T-WIWI-110920 | Real World Lab: Innovation Communication | 1.5 |
| T-WIWI-102891 | Price Negotiation and Sales Presentations | 1.5 |
| T-WIWI-111315 | Psychological Processes in Individual Decisions | 4.5 |
| T-WIWI-109864 | Product and Innovation Management | 3 |
Competence Certificate
The assessment is carried out as partial exams (according to Section 4(2) of the examination regulation) of the single courses of this module, whose sum of credits must meet the minimum requirement of credits of this module. For passing the module exam in every singled partial exam the respective minimum requirements has to be achieved.
When every singled examination is passed, the overall grade of the module is the average of the grades for each course weighted by the credits and truncated after the first decimal.
Competence Goal
Students
- have an advanced knowledge about central marketing contents
- have a fundamental understanding of the marketing instruments
- know and understand several strategic concepts and how to implement them
- are able to implement their extensive marketing knowledge in a practical context
- know several qualitative and quantitative approaches to prepare decisions in Marketing
- have the theoretical knowledge to write a master thesis in Marketing
- have the theoretical knowledge to work in/together with the Marketing department
Prerequisites
None
Content
The aim of this module is to deepen central marketing contents in different areas.
Workload
The total workload for this module is approximately 270 hours.