Modul

The assessment is carried out as partial exams of the core course and further single courses of this module, whose sum of credits must meet the minimum requirement of credits of this module. The assessment procedures are described for each course of the module separately.

The overall grade of the module is the average of the grades for each course, weighted by the credits and truncated after the first decimal.

Students

• have an advanced knowledge about central marketing contents
• have a fundamental understanding of the marketing instruments
• know current fundamental principles and latest trends in the field of digital marketing
• know and understand several strategic concepts and how to implement them
• are able to implement their extensive marketing knowledge in a practical context
• are able to critically discuss and question theoretical concepts and current practices in marketing
• have theoretical knowledge that is fundamental for writing a master thesis in the field of marketing
• have gained insight into scientific research that prepares them to independently write a master's thesis
• have the theoretical knowledge and skills necessary to work in or collaborate with the marketing department of a company

None

The aim of this module is to deepen central marketing contents in different areas.

Total effort for 9 credit points: approx. 270 hours.
The exact distribution is done according to the credit points of the courses of the module.