Modul

The module examination is in written form on the two courses "Managemet" and "Marketing". The examination is offered at the beginning of each lecture-free period. Repeat examinations are possible at any regular examination date.

The student

• has basic knowledge of central issues in business administration,
• has an understanding of problems, interrelationships and solutions in strategic management,
• is able to analyze and evaluate central areas of activity, functions and decisions in a company operating in a market economy,
• has an overview of important marketing-relevant questions and well-founded approaches to their solution.

With the knowledge acquired in the three basic business administration modules, the prerequisites are created in the area of business administration to expand this knowledge in the specialization program.

An understanding of the basic functions of managing businesses is provided. In addition, the basics of marketing are taught.

Total workload required for 5 credit points: approx. 150 hours