EN
Veranstaltung
Customer Relationship Management [WS162540508]
Typ
Vorlesung (V)Semester
WS 16/17SWS
2Sprache
EnglischTermine
14Einrichtung
- KIT-Fakultät für Wirtschaftswissenschaften
Bestandteil von
Literatur
Christian Grönroos. Service Management and Marketing : A Customer Relationship Management Approach. Wiley, Chichester, 2nd edition, 2000.
Weiterführende Literatur:
Jill Dyché. The CRM Handbook: A Business Guide to Customer Relationship Management. Addison-Wesley, Boston, 2nd edition, 2002.
Ronald S. Swift. Accelerating Customer Relationships: Using CRM and RelationshipTechnologies. Prentice Hall, Upper Saddle River, 2001.
Stanley A. Brown. Customer Relationship Management: A Strategic Imperative in theWorld of E-Business. John Wiley, Toronto, 2000.
Veranstaltungstermine
- 18.10.2016 09:45 - 11:15
- 25.10.2016 09:45 - 11:15
- 08.11.2016 09:45 - 11:15
- 15.11.2016 09:45 - 11:15
- 22.11.2016 09:45 - 11:15
- 29.11.2016 09:45 - 11:15
- 06.12.2016 09:45 - 11:15
- 13.12.2016 09:45 - 11:15
- 20.12.2016 09:45 - 11:15
- 10.01.2017 09:45 - 11:15
- 17.01.2017 09:45 - 11:15
- 24.01.2017 09:45 - 11:15
- 31.01.2017 09:45 - 11:15
- 07.02.2017 09:45 - 11:15