Modul

The assessment is carried out as partial exams (according to Section 4 (2), 1-3 SPO) of the single courses of this module, whose sum of credits must meet the minimum requirement of credits of this module. The assessment procedures are described for each course of the module separately.

The overall grade of the module is the average of the grades for each course weighted by the credits and truncated after the first decimal.

The student should

• learn to develop and implement new markets with regards to the technological progresses of information and communication technology and the increasing economic networking
• learn to restructure and develop new business processes in markets under those conditions
• understand service competition as a sustainable competitive strategy and understand the effects of service competition on the design of markets, products, processes and services.
• improve his statistics skills and apply them to appropriate cases
• learn to elaborate solutions in a team

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This module addresses the challenges of creating new kinds of products, processes, services, and markets from a service perspective in the context of new developed information and communication technologies and the globalization process. The module describes service competition as a business strategy in the long term that leads to the design of business processes, business models, forms of organization, markets, and competition. This will be shown by actual examples from personalized services, recommender services and social networks.

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The total workload for this module is approximately 270 hours. For further information see German version.