Block

Digital Marketing and Sales in B2B [T-WIWI-106981]

Type

Examination of another type

Credits

1.5

Recurrence

Each summer term

Version

Responsible

Organisation

KIT-Fakultät für Wirtschaftswissenschaften

Part of

Module Marketing and Sales Management | Industrial Engineering and Management (M.Sc.)
Module Digital Marketing | Industrial Engineering and Management (M.Sc.)
Module Marketing and Sales Management | Economics Engineering (M.Sc.)
Module Digital Marketing | Economics Engineering (M.Sc.)
Module Marketing and Sales Management | Digital Economics (M.Sc.)
Module Digital Marketing | Digital Economics (M.Sc.)
Module Marketing and Sales Management | Information Systems (M.Sc.)
Module Digital Marketing | Information Systems (M.Sc.)
Module Marketing and Sales Management | Information Engineering and Management (M.Sc.)
Module Digital Marketing | Information Engineering and Management (M.Sc.)
Module Marketing and Sales Management | Economathematics (M.Sc.)
Module Digital Marketing | Economathematics (M.Sc.)

Events

Course Number	Name	SWS	Type
SS21 2571156	Digital Marketing and Sales in B2B	1	other (sonst.)
SS22 2571156	Digital Marketing and Sales in B2B	1	other (sonst.)
WS19 2572176	Digital Marketing and Sales in B2B	1	other (sonst.)
SS24 2571156	Digital Marketing and Sales in B2B	1	other (sonst.)

Exams

Course Number	Name	Appointments
WS19 7900169	Digital Marketing and Sales in B2B
WS19 7900169	Digital Marketing and Sales in B2B
WS19 7900169	Digital Marketing and Sales in B2B

Competence Certificate

Alternative exam assessment according to § 4 paragraph 2 Nr. 3 of the examination regulation. (team presentation of a case study with subsequent discussion totalling 30 minutes).

Prerequisites

None.

Annotation

This course will not take place in the summer term 2023, but is expected to be offered again on a regular basis starting in the summer term 2024.
Participation requires an application. The application period starts at the beginning of the semester. More information can be obtained on the website of the research group Marketing and Sales (marketing.iism.kit.edu). Access to this course is restricted. Typically all students will be granted the attendance of one course with 1.5 ECTS. Nevertheless attendance can not be guaranteed.For further information please contact Marketing and Sales Research Group (marketing.iism.kit.edu).Please note that only one of the 1.5-ECTS courses can be attended in this module.